Measured Web is focused on real time, so by default we only show you the data from "today" when you login to view your stats. Historical data is of course available, however. Just click the blue drop down menu in the top right corner to get the menu shown to the right hand side.
Common choices such as yesterday and the last 30 days are available as default options. You can also view a custom date or date range by clicking the last item in the menu, "Custom date range...". With this option, you can view a date range for any report with up to 1 year of data. The exception is the Visitor log and the Action log pages - these are limited to 31 days maximum.
Segmentation is a fancy word for filtering. It means that instead of seeing data for all of your visitors combined, you can view just a specific "segment" of them.
Segmentation gives you priceless insight into your visitor's behavior, but the problem is that this feature is very difficult to use in most services. This is unfortunate, as this data is extremely valuable to any web site owner. Therefore, we set out to make segmentation as easy as possible.
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